The Instant Countertop Estimator Built for Countertop Companies
Turn Website Visitors Into Qualified Countertop Leads
Live demo account and your contact details are routed to fireups spark lead management account. this is installation is using the wordpress plugin but its also available as and iframe or a direct link.
Countertop Estimator Stats:
Established Customer Launch Numbers : 15 Days
Estimate Value: $49,066
Requested SF:
784 SF
Est Ad Costs:
$500
Impression to click conv. (59 / 24) : 40.68%
Click to lead Conv. (24 / 14) : 58.33%
At a 50% close rate Ad Cost to Sales : 2%
Estimated revenue $24,540
GROSS ROI 4,900%
Countertop Estimator Media Kit
Activate your website and social media with the provided assets. Using simple editing tools you/we can customize this media with your branding or run it as is. Activate your social media and your website and boost Your SEO.
12 days data shows
300k in estimates
5000 sf of countertops.
click and lead conversion rates are in the 50% range..
This data is captured and reported in real-time.
Take this customer out of the market.
This customer looking for a quote for an estimate is ready to buy! They are going to give you material, motivation, project size, location and contact details. With your customer service and salesmanship this could be like shooting fish in a barrel!
The wordpress plugin provides options for your estimator Setup.
Model: The Starting price for leading granite material
Factor: Scale pricing based on options
ClientID: Spark lead tracking and reporting (required to route contacts to your acccount)
Fees: Set fee to conver average additional cost for template, delivery, brakets, etc.
Not on wordpress? No problem, A simple iframe will integrate this estimator and spark lead management for lead tracking and reporting.
Let’s break this estimator down:
We are stricking a balance between questions a general consumer can answer and variables that will affect custom countertop pricing. Based on the answers to these questions and your setup setting the estimator emails you and the customer the estimate at the same time. The estimate value is a range and not a specific price to avoid competition with your actual estimate process and data collection.
Material Selection:
The first step is where the customer selects basic material preference. Priority is set by the most posplar materials and other is used for less common materials such as soapstone, Onyx, porcelian. The factor is applied based on material selected.
Motivation:
Understanding these basic purchase drivers helps us understand what the customer is looking for and how we position the options that we have to fit this motivation. Factor is used here to change the estimate based on production impact and material options.
Project Size:
We constructed this interface to provide specfic squarefootage if that is know and the 4 options provide a ballpark figure so the customer is able to move through this process without knowing the exact square footage. Small condo/Apartment we calculate to 35 sf, Average house with optional small island we put at 55 sf.. Etc.
Contact Form:
Although the initial build process is fairly quick to answer we have increase the prospect that the customer will complete this porcess because they have invested in the build of the estimate. We ask for minimum contact details to be a valid contact in the system. If they do not provide a valid email address they will not receive the estimate.
Confirmation:
Represent the information entered by the customer and let them know that the estimate will arrive in the email. Why this step is important and most other estimators miss is that if you provide the information without collecting contact then you are in effect taking youself out of the market to work with the customer and to be the authority of information. You now know the customers intent and can position products and services to provide them with the solution and scedule the onsite meassure. Take this customer out of the market with your superior customer service!
What is your countertop customer doing on the internet?
What information are they looking for? Lets be a bit more specific.. What is the countertop customer looking for that is ready to buy? Top answers: A countertop Buyer is looking for pricing information. They probably have a quote from a box store or a local countertop shop and they are looking for validation that the estimate that they have been provided is accurate ant thatthey have not been taken for a ride. Also many fabricators take too long to provide an estimate to a customer. These customers are driven to look forpricing information and a company that is more attentive to its cutomers. This is where we can Pounce! By instantly providing ballpack pricing details with strategic follow up you can fill this void for a customer in real-time. Collect valueable project details and show off your customers service. this customer tends to already know materials they area looking for but they want answers. In some cases they are early in the process
Top 9 reasons you should do this today!
- Instant Customer Gratigfication – In market ready to buy customers compairson shopping and validating a in hand quote
- Mobile responsive design – Works on all devices
- WordPress Plugin Setup and install – So easy to setup and install with a simple plugin, Optional iframe installation for all other websites. In the case you use a solution that doesnot provide either of these options a simple link will work as well.
- Extremly easy for customers to use – increases completion rate due to low complexity an reduced data entry.
- Simple pricing structure scales base on usage: Low entry price for up to 25 estimates per month. We have packages for higher volume websites.
- Organic SEO boost – If you have an estimate / pricing / or specials page see how we drive rankings for these search terms! “Columbus countertop Estimate” as example: (I count 8 references above the fold: Ai and organic results. ) “Columbus countertop quote” “quartz countertop estimate columbus”, “quartz countertop estimate ohio”, “granite countertop estimate ohio”
- Bonus – Real-time Backlink System – We lift your entire website performance with real-time link building based on each new usage of the estimator by linking geographic content to your inbound customers growing your relevance in search with our network of industry websites.
- Ai Ready! – As you can see from the results above we are creating the authority and use this powerful infrastructure to boost your overall representation on the interent.
- We are creating relevance and your authority – We can only have so many winners in each market so contact us soon!
Call 8778771916 Ask for Paul!
Nest Steps after sign up:
- We collect lead routing information name, email,phone of admin staff and manager.
- We setup spark to send notification of new countertop estimates to contacts. Manager email setup.
- We supply optional action code for Iframe integration, Social Media Links, etc.
- Setup Subscription payment via paypal subscription or quickbooks invoicing.
- You Download the wordpress plugin and install it – Or use the alnternative integrations supplied.
- Simply month to month arrangement – No Long term contracts – cancel at anytime.
FAQ
How many countertop leads will i get?
This is a high converting application and the amount of leads you receive from it will depend on your websites traffic and if you implimented the estimator per the instructions provided. A better question is what will you do with the new revenue that you generate at probably the lowest cost per customer you have seen from any marketing effort you have tried to date.
Countertop Estimate / Quote SEO
Once the estimator starts to be used the link automation starts and you start to gain authority from the search engines. This can take a couple months to take hold but when it does this is a graet traffic generator.
How much is it?
We have packages based on projected volume of contacts. Each package covers lead quanity up to that amount. if you exceed the target amount you move to the next package level. We dont want to charge per lead.. why because lead auditing is subjective. What is a good lead and what is not. The packages are based on data collection/storage and reporting. The more you use the countertop estimator we simply adjust the package.